Clothing manufacturer Moosejaw has launched an augmented reality app for the iPhone, the iPad and Android devices that allows users to see through the clothes that are presented in their winter catalog.

There has always been the fantasy of being able to see through clothes with some kind of special glasses. now, thanks to MoosejawXRAY, in a way it can be done. Clothing manufacturer Moosejaw has released an iPhone app, iPad and Android that is based on augmented reality and allows you to see beyond the clothes of the models in the winter catalogs of this firm.

The catalog has two versions, one printed with photographs and models (boys and girls) in street clothes, and another digital, with underwear or bathing clothes. When you run the app and then position the device on the catalog model, magic begins, and if we focus on a specific page, we will see the same version of the photo, with a "cooler" wardrobe.

This type of application, based on augmented reality, they are effective and interesting tools to use in the marketing of products and so on.

[vimeo]HTTP://vimeo.com/31822416[/vimeo]


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by • 14 nov, 2011
• section: augmented reality