Vision Robotics, Spanish company specialized in dynamic marketing, has unveiled its MCP technology, a web platform for digital signage of open standards based on a software engine with which thousands of digital signage screens are managed around the world and will be distributed in the Middle East by the corporation Bridge to Me.

In order for companies to have specialized information in real time to reduce costs, and improving sales and profitability, Vision Robotics, Multimedia Digital Signage Specialist, has developed the MCP web platform, A project that was born with the vision of creating the first secure digital signage platform and that allows you to manage thousands of screens around the world.

Jordi Palou and Martín Pascual del Riquelme, President and CEO, Vision Robotics, respectively, have shown the new digital signage system that allows to distribute audiovisual content through a set of displays of various types such as LCD, plasma, Monitors, Conventional TVs, Interactive kiosks, Etc.

International Expansion
This Spanish company has taken a new and important step in its international expansion after reaching an agreement with the Bridge to Me corporation, based in Dubai and specialized in technological services and applications, that will distribute MCP technology under its own brand in the countries of the Persian Gulf. The agreement with Bridge to me will contribute to the international consolidation of the MCP platform after the expansion in Latin America initiated in Mexico in the middle of this year, and "will have continuity – in the words of Pascual del Riquelme- with the presentation that we will carry out in Brazil in the first quarter of 2012".

Vision Robotics distributes MCP technology through reference partners, among which are important technology consultancies and integrators and manufacturers of devices such as Cisco, Investronics (El Corte Inglés Group), Aopen, Ruybesa, Imago or Cemusa. One of them, Ruybesa, is the company that has recently installed two giant LCD screens (managed with CCM) in the hall of the Madrid-Atocha AVE station, and Cemusa is the first outdoor advertising company in Spain and third in the world, that explodes in the most important cities, like Madrid, Barcelona or New York, outdoor screens and street furniture with digital advertising also managed with Vision Robotics' MCP technology.

Many other companies, how Iwall in Shop, also control hundreds of large format screens with the MCP platform. Precisely, The CEO of this firm, Jordi Alba, has accompanied those responsible for Vision Robotics to present the success story of their company and make a practical demonstration, in front of a digital signage screen and an audiovisual equipment, of the possibilities of the MCP platform applied to digital signage, sound or technologies as striking as augmented reality.


You liked this article?

Subscribe to our RSS feed And you won't miss anything.

Other articles on
by • 30 nov, 2011
• section: Digital signage, Dynamic advertising