Screenbase and KR Media have created an original digital Christmas-inspired campaign for the French perfume store Sephora that is currently being developed in the 270 advertising screens located in the different railway stations of Paris.

The shop specializing in Sephora perfumes and its media agencies Screenbase and KR Media are running an OOH digital campaign in the 270 digital screens that are scattered throughout the various train stations of the French capital, as published by Ooh-tv.

The key feature of this eye-catching campaign is that it uses a sequence on the various screens to create a scenario around the message and tell a story: "The Sephora Polar Bear leaves footprints in the snow, from one screen to another, delivering gifts along the way".

Sephora is the first brand to take full advantage of the DOOH dimension to tell a story based on the visual unity created by all the digital screens of Parisian stations.

The campaign began 7 December and will develop to the day 13 same month.

[vimeo]HTTP://vimeo.com/33361432[/vimeo]

[vimeo]HTTP://vimeo.com/33361493[/vimeo]

[youtube]HTTP://www.youtube.com/watch?v-hukIBckindk[/youtube]


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by • 12 Dec, 2011
• section: Digital signage