Coolway manages digital information from its new store in London with AraCast

Valencian shoe and accessories company Coolway has opened a new store in London, on Oxford Street. All content broadcast on digital screens distributed throughout the establishment is managed with Tecco's Aracast system.

Spanish shoe and accessories firm Coolway has just opened its first store in London, what will be its flagship in the British capital, on one of London's most central streets, specifically in the number 153 Oxford Street. The space has more than 400 square meters and aims to become an essential place for all lovers of design and "cool" things.

Photocoolways have been installed on the ground floor; spaces as photocall that allow customers to take photos and be part of the campaign of the moment that is shown as advertising from the store itself, as un@ auténtic@ model @.

The snapshots taken in the Photocoolways feed the screens present in the store that are in the storefronts and in the box area, and can be uploaded to the social networks of the user and Coolway to generate exchange and turn the consumer into the protagonist. This original billboard thus demonstrates the affinity and interest of the footwear chain in the online media, essential to communicate with the young target of spirit they are targeting.

The contents of this photocall, as well as those of promotions, advertising, Etc, presented on both indoor monitors and input/showcase videowalls, are managed through the Aracast Suite Tecco. The solution includes the control modules, turning monitors on/off, network and real-time players' web monitoring.

The most noteworthy features of this configuration are full control of the content from Coolway's headquarters in Valencia, controlling the status of each of the players in real time, allowing for real-time content and technical error detection and monitor on/off for power savings.