Live Windows by Benetton arrives in Barcelona

Barcelona will be one of the cities that will experience the "Live Windows" of Benetton, The digital initiative that connects clients of this Italian fashion firm in different European design cities, to raise awareness of your brand values.

Between the 3 and the 13 April, the design capitals of Europe –Barcelona, London, Paris and Milan-, experience Happines and Other Survival Techniques, exhibition organized at the Design Museum in the English capital, that will be transmitted through the giant screens of the Benetton Icon Stores located in the four cities.

These Benetton Icon Stores merge into a unique polycultural trunk: Project HD videos and artistic animations, from the Benetton Live Windows experience, A network of high-definition video walls that transform store windows into multimedia screens that generate new customer engagement experiences.

The exhibition at the London Museum is inspired by the trilogy published in the magazine Colors de Benetton edited by Fabrica, The prestigious research center in brand communication. Taking controversial issues of the magazine as its axis, special numbers 'Happiness' will be evoked, 'Shit' and 'Transport'.