Quadriplay installs a network of digital screens in Paris taxis

The French company Quadriplay Advertainment, Specialist in the creation of innovative advertising and marketing solutions, has launched I-taxi, a network of digital screens installed on board a dozen Paris taxis with the aim of providing passengers with a selection of relevant information (theatre, restaurants, travel, fashion, news, Cars…).

Quadriplay has launched I-taxi, a network of digital signage in a dozen Paris taxis, according to the digital newspaper Ooh-tv. Each vehicle has a display of 7 Inch, Installed on the back of the headrest. The content broadcast on the screens consists of a variety of infotainment services (news, travel, Entertainment News, fashion…), as well as advertising, which comes in three formats (loop, Pre-roll or branded content – A segment of the brand). Starting this month, The company aims to implement the I-taxi in about 200 Taxis in the French capital.

Paul Pascal, Deputy Director of Quadriplay, has pointed out: “This Quadriplay offering provides a service that helps to improve the Paris taxi offer and to take a clear position in the digital display universe”.

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