400 Samsung screens will flood the Caja Mágica during the Mutua Madrid Open tennis

Mutua Madrid Open and Samsung Electronics have reached an agreement by which the South Korean multinational becomes the official sponsor of the tennis tournament that will be played at the Caja Mágica of the 4 to the 13 May 2012. Under that agreement, will be installed 400 television screens in the corridors and the most representative areas of the venue so that no one misses a single detail of the tournament.

The South Korean company Samsung Electronics has reached an agreement with the Mutua Madrid Open to become the official sponsor of the tennis tournament to be played at the Caja Mágica. Through the agreement, the technological multinational “Dress” the most important areas of the enclosure with more than 400 television screens, divided between press areas, the VIP Zones and other relevant spaces of the Caja Mágica, so people can enjoy the most important replays and details on TV. Like this, fans, the organizers, players and the media will be able to, thanks to closed circuit television, follow live all the matches of the tournament and have access to the statistics of the same.

likewise, Samsung will have a prominent presence of the brand on track, VIP boxes, Product show booths to showcase your new Smart TV, that offers the possibility of interacting with televisions through gesture and voice; and a large space of 24 meters in the shopping street with a varied exhibition of the latest developments in televisions, computers and white range.

The Director of Corporate Marketing at Samsung Electronics, Francisco Hortigüela, has indicated that “the Mutua Madrid Open is one of the most important sporting events of the moment, and Samsung wanted to be present to accompany all attendees to enjoy a unique experience. Our devices will help to interconnect all visitors with the tournament itself and enjoy this exciting competition even more.”.