An interactive campaign warns about the presence of cockroaches in homes

Appealing to the idea that many of us assume we do not have cockroaches in our homes until we see them running, the insecticide brand Zaps has developed, in collaboration with the agency Cheil Worldwide, an original interactive advertising campaign at ten bus stops in Seoul (South Korea) that is activated before the eyes of passers-by.

Many people think that if they don't run into an insect at home it means they are free of them.. However, ants, cockroaches and other bugs hide very well from the human eye. With the collaboration of the agency Cheil Worldwide, The Korean insecticide brand Zaps has managed to attract the attention of passers-by and raise awareness about the need to combat insect pests at home with a curious interactive advertising campaign.

To show people this fact, have installed 10 digital billboards at bus stops in residential areas of Seoul City equipped with eye tracking technology, that through a special camera is able to follow the movements of the cornea and identify the specific point that the person is observing. When people look directly at the mupi they only observe a container with food., But when they look away, an army of cockroaches appears..

The idea is to show that insects often escape our vision., and the importance of protecting the home with the product. "People think they're insect-free simply because harmful insects aren't easily seen.. But that's not the truth., The truth about bugs in the house lies deep in the darkness. To alert deceived customers who believe they are roach-free, our goal is to effectively introduce people to the science of Zaps home care.", point out from the agency.

"We have installed a screen and an eye-tracking camera for customers to experience reality.. When there are no eyes looking at the screen, Cockroaches begin their activity in large strides. But once the camera is marked by a look, The screen goes blank, with cockroaches disappearing in an instant. Similarly,, Our goal is to alert customers experiencing the same situation in homes in order to immediately feel the need for the brand., Zaps", added from Cheil Worldwide.