The Green Giant in augmented reality encourages children to eat more vegetables

The Green Giant has come to life in an augmented reality campaign held at New York's Grand Central Station (Us.). Gran Visual has implemented a screen 30 m2 to allow children to make the famous character their 'Veggie Oath'’ to eat one more vegetable every day.

The Green Giant has held an augmented reality show at New York's Grand Central Station as the highlight of a Facebook campaign aimed at children.

Promoting your 'Veggie Oath', which proposed to the children to promise to eat an extra vegetable every day, the event has used a 30 square meters showing an animated figure of the character of the well-known homonymous brand. The multi-platform campaign has been designed to help parents encourage their children to eat more vegetables, and is led by American actress and presenter Alison Sweeney.

The event has used the augmented reality technology of Grand Visual to provoke an interaction between the 3D animated Green Giant and children, when they were located in a designated place in front of the facility to perform the 'Veggie Oath'.

[youtube]HTTP://www.youtube.com/watch?v=PkaLdeMN134[/youtube]