Durante la campaña de Navidad, centros comerciales de 25 ciudades de toda Europa van a acoger una serie de llamativos stands interactivos experimentales con los que la firma taiwanesa Acer va a presentar su completa gama de productos ‘Touch-and-Type’ with Windows 8. Los stands, que han sido creados por la agencia creativa Mother, se basan en la actual campaña publicitaria del Acer Aspire S7 en la que la actriz Megan Fox habla con los delfines.

Acer va a instalar una serie de stands interactivos experimentales en 25 ciudades de toda Europa para exhibir su amplia gama de productos ‘Touch-and-Type’ with Windows 8. The stands will fuse cutting-edge digital animation with a comfortable and relaxed area so that customers know the latest range of products from the Taiwanese manufacturer. Located mainly in shopping centers of 10 countries of the Old Continent, Interactive booths will showcase the current Acer Aspire S7 advertising campaign with actress Megan Fox.

The ad shows Megan Fox exploring her hidden passion for marine biology and using the Acer Aspire S7 to develop software that allows her to talk to dolphins.. The advertising campaign is being promoted online and on social media throughout the EMEA region, as well as on television, in the cinema, in the press and outdoor advertising in France, Germany, Rusia y el Reino Unido.

Un delfín con aspecto real

El stand interactivo tendrá el aspecto de un tanque de delfines real e incorporará una animación de un delfín muy realista que atravesará un videowall de 12 Screens. El delfín realmente cobrará vida en este entorno, mostrando y hablando con los consumidores a través del software de Acer Aspire S7 y Megan, animando a los clientes a conocer más sobre los productos de la firma.

En la parte posterior del stand, Acer mostrará su nueva gama de productos ‘Touch-and-Type’ with Windows 8, incluyendo tablets, UltrabookTM, notebooks y computadoras de escritorio All-in-One. Los clientes tendrán la libertad de analizar los productos y también habrá un equipo de expertos, vestidos como los científicos del anuncio, to guide people around new products.

Oliver Ahrens, President of Acer EMEA, has assured: “We are very proud of the latest Acer' Touch-and-Type product range.’ with Windows 8 and we wanted our customers to be able to enjoy them in an attractive and comfortable environment. See the latest 'Touch-and-Type products'’ with Windows 8 of Acer at a distance is not enough, We wanted customers to be able to experience them firsthand and explore what this new technology can offer.. Our experts will guide you on this journey”.

The stands will include the latest range of 'Touch-and-Type' products’ by Acer: Aspire S7 ultrabooks, Aspire M3 and Aspire M5, the Aspire V5 notebook, the All-in-One Aspire 7600U 27" and Aspire 5600U 23", y las tablets ICONIA W700 11.6” e ICONIA W500 10”.

[youtube]HTTP://www.youtube.com/watch?v=4IzO_DzGpH0[/youtube]


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by • 28 nov, 2012
• section: Digital signage, Dynamic advertising