Vinopolis creates an interactive experience around the world of wine

Vinopolis, the city of wine located in the renovated area of London's South Bank, has incorporated projectors, touchscreen devices and interactive technology to offer grape broth aficionados a pioneering interactive and immersive tour of wine history and the world's leading wine regions.

The wine-related event space Vinopolis has inaugurated an interactive experience around bacchus' broth created by the audiovisual company Arcstream AV and the communication firm EMG. The immersive experience of this London City attraction takes visitors through the grapes, the regions and flavors of wines from all over the world.

The Vinopolis team has installed three digital signage screens 42 inches in the entrance area to receive visitors, as well as touch tables Samsung SUR40 divided into four screens in the two main tasting areas. Interactive content takes visitors through a taste experience, while trying to create their ideal wine in one of the two education zones. The experience also has a theater, interactive pods where visitors can learn about wine cultivation and production, and electronic wine dispensers in different locations.

The Arcstream team has worked with design consultancy MadeThought to create an area that features projections of the English countryside where sparkling wine is produced.. Arcstream has also created bespoke content for interactive games. Software programs allow visitors to learn about wine through choosing options based on their taste preferences.

Lucy Haines, CEO of Vinopolis, Reviewed: “We are very happy with how the remodeling of the spaces is uniting them and now that we have the technology we will be able to develop more the content and the visitor's journey.. This is just the beginning of the project and we are very happy with how these new facilities give us the functionality to customize them for specific events., brands or the experience of visitors in the future.”

while, Paddy Latham, of EMG, has targeted: “Our vision for the remodeling of Vinopolis was to create a fully immersive and interactive experience taking visitors on a journey of self-discovery., that allows them to learn, discover or simply delight in what makes wine special for them.”

last, Neil Manwaring, Director of Sales and Operations, Arcstream AV, has added: “This has been a complex and interesting project to work with Vinopolis. Touch technology is designed to enable collaboration, data capture or visualization controls based on requirements for each area”.