FaceCake Marketing Technologies, a pioneer and innovator in personalized interactive marketing technologies and 'Try-On' solutions’ Virtual, has led to the International Consumer Electronics Show (ESC) 2013 sus últimos productos de realidad aumentada, that offer buyers exactly what they want: the ability to try products quickly and easily wherever they are.

FaceCake

FaceCake Marketing Technologies is exhibiting its 'Try-On' solution catalogue’ retail at CES in Las Vegas. FaceCake gives shoppers what they've been looking for: A virtual dressing room with a way to try on clothes quickly and easily, and at the same time receive personalized advice on styles and accessories, either in the store, at home or on the road.

From e-commerce retailers to mobile phones, Consumers can now test how products look in their own image and see what fits them best., without the hassle of traditional fitting rooms where you have to take off your clothes. With FaceCake's augmented reality retail environment, including interactive virtual Try-On and instant product recommendations, Shopping like this is now a totally new reality..

Swivel by FaceCake, the first 3D virtual dressing room, Allows shoppers to try on clothing and accessories in their own image, in real time and from any angle. Recently deployed to Bloomingdale's, Swivel also offers personalized interactive tips and the opportunity to share favorite looks on social media.. The device also includes the new Swivel Close-Up, that offers consumers the opportunity to also try on makeup and jewelry within a two-meter-high environment, that literally reflects the in-store experience.

FaceCake

Applications in digital signage

To reach customers where and when they want to buy, FaceCake has other innovative products, as the Swivel Digital Signage, that allows shoppers to try on products before entering the store, tablet apps that incorporate real-time Swivel Close-Up and mobile solutions that engage shoppers through their phone. Shoppers can save their favorites from any platform and build a virtual product closet, as well as items on your wish list. When customers interact with Swivel, any changes they make are available for Try-On Mobile, With what for your dream dressing room is now literally in your pocket.

Linda Smith, founder and CEO of FaceCake, has ensured that “with the addition of Swivel Close-Up and Swivel Digital Signage we are providing a fully integrated and highly personalized shopping experience. FaceCake hasn't just made the tester much bigger, But now buyers can also take the fitting room with them wherever they go.”

[youtube]HTTP://www.youtube.com/watch?v=A0DB26zYq4A[/youtube]


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by • 9 Jan, 2013
• section: Digital signage, augmented reality