Bosch Car Service uses digital signage to communicate with employees and customers

Bosch's services division has relied on Four Winds Interactive's solution (FWI) to create your digital signage network as a communication and motivation tool for your employees and customers.

Bosch Service Management has incorporated as part of its corporate strategy its technical service repair the digital signage solution of the American Four Winds Interactive (FWI) as a more attractive tool for communicating with your employees, flexible and powerful with respect to traditional media, in order to improve your daily operation by viewing information of interest to your workforce and to users of your service and repair center.

With the FWI software platform, the company has managed to communicate effectively with its employees, providing value information about the company, news of interest, Promotions, products, formation, schedules, weather data, Etc. in order to involve your workforce in the day-to-day operation of the company and the advantages of working on it.

At the same time, customers who are going to repair their vehicle to one of these centers are more satisfied with the service, because while they wait they visualize a wide variety of useful information through each interactive dashboard, you can learn about product promotions (oil, filters, Etc.), as well as knowing what kind of breakdown your car has and improvement recommendations.

The data collected by Bosch Service Management after installing FWI's digital signage solution in offices and service centers guarantees this, since eight out of ten managers say it's helped them do their job better; nine out of ten employees point out feeling more motivated and appreciated in their work, highlighting their achievements and skills.

Another advantage of this digital signage solution has been the improvement of customer satisfaction and experience and the increase in sales opportunities, priority elements in the company's service centers. Based on the data provided on the FWI system, the 85,7% of the service managers points out that this visual tool helps them better explain the service offered to the customer, to the point that a 62,5% estimates that it would help employees sell services more effectively; to which a majority is added 93,3% of the staff of mechanics and technicians who aim to feel more valued by the company when their name and certifications are displayed on the screens.

As Michael Lippman explains, Bosch Car Service marketing director, "Digital display provides an effective way to help communicate with customers. We have frequently heard service center mechanics complain about the difficulty they have in explaining complex repairs to customers, who don't have a technical knowledge of their vehicles. Four Winds Interactive's solution fills that gap in a visual and easy-to-understand way for customers, who also have an explanation of the recommended repairs, product promotions, Etc. Your service experience improves and, in my opinion, an informed and satisfied customer is a better customer".