An accelerometer, a gyroscope and a wireless transmitter with antenna make the popular Heineken bottles interact with each other.

Heineken Ignite

Coinciding with Milan Fashion Week, Heineken has presented the curious project Ignite. The Dutch brewer intends with it to create an intelligent and interactive bottle thanks to sensors with eight LED lights that are activated with movement.

An accelerometer, A gyroscope and a wireless transmitter with antenna bring the popular green bottles to life.

The lights illuminate according to our movements with a preset pattern. In this way, If we hit two bottles in the form of a toast the lights flash quickly, When we drink the lights flash according to our heart rate, Another of the most curious options is that it has a sensor that synchronizes with the music that is playing., resulting in a spectacle in the sun of music in a room with many consumers.

[youtube]HTTP://youtu.be/vlnjXlm2sm0[/youtube]


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by • 16 Apr, 2013
• section: Case studies, Dynamic advertising