3D videomapping on model and background of an advertising spot of Xtrañas Producciones

The Spanish audiovisual production company Xtrañas Producciones has been in charge of carrying out a commercial project with 3D mapping on model and background for an advertising spot.

The 3D audiovisual project carried out by Xtrañas Productions in Madrid for a well-known brand of chips has been created to be projected in the living room, on a model simulating a large bag of potatoes.

To do this, the company made a projection design to show the three flavors and the three colors that the brand sells, accompanied by 2D and 3D effects on the model, on the background and on the guest character himself to present the product.

The projection of the videomapping has been made on a flat wall of 12x4m, and a few meters in front of this was located the model of the giant bag of the product.

As they point out from the company, "The infographic is created from those two different planes., that generate a 3D model of the global mask, in addition to including the projection on a person, on whose shirt the logo of the brand is projected in 3D".

The technology used is based on a projector 20.000 lumens of the firm Christie to create the full image, with image management with Watchout software Dataton.

As for the audio, have been used 8.000 watts of EAW sound in line array in format 5.1, a system that allows sounds to be played on different channels, which generates that the spectators focus their attention on the visual spaces of greater prominence.