Digital kiosks equipped with sound and simulator from Grand Visual to promote the new Land Rover

'Press the pedal and listen to the engine' is the slogan for users to enjoy the simulation of driving the new Land Rover SUV through Grand Visual digital kiosks, equipped with directional sound and an accelerator pedal.

Digital signage technology is increasingly adopted in different applications and markets for its communicative impact and interaction with the user.

So it has been in the promotion made by the company of digital signage Grand Visual for the car firm Land Rover and its new Sport model, through interactive Eyelite Digital kiosks installed in some airports in the United Kingdom.

This 'digital test drive' so that users can know and simulate that they are driving the new Land Rover Sport are based on a digital kiosk with a screen, directional sound and a pedal as an accelerator, than with the slogan 'Push the pedal', hear the engine' (Press the pedal and listen to the engine) They seek to capture the user's attention.

The screen of this digital kiosk shows interactive content, as a video game and the interior of the car, with graphics that activate when the user operates the pedal, in which the acceleration capacity of the off-road vehicle is collected, while simulating the sound of the engine at that moment to create an immersive user experience.

As pointed out by those responsible for Grand Visual, Supplier of digital signage outdoor systems, “the campaign aims to deliver the speed and excitement of the SUV engine 5,0 to business travellers at Gatwick airports, Manchester and Stansted, in the UK, for you to try and enjoy".

The campaign has been devised by the advertising company RKCR/Y & R; The Innovation Center of Kinetic, with the production and creative technology of Gran Visual, whose managers say that "this installation is the first interactive campaign away from home, that combines digital signage and sound, What we do at an airport. Users can create their own experience by pressing the pedal to unleash the powerful sound of the engine revs of the new Range Rover Sport. “.