Holt Renfrew welcomes its customers with a large NanoLumens LED display from 29 metre

Gridcast Media has installed a NanoLumens LED display, managed with Scala software, at Yorkdale Mall (Canada) where the latest fashion trends from the Holt Renfrew brand are showcased.

Fashion retailer Holt Renfrew has teamed up with visual communication consultancy Gridcast Media to install one of the largest indoor screens within the Canadian retail industry.

The screen, installed at the front of Holt Renfrew's store in the Yorkdale shopping centre (Toronto), It is an LED model of NanoLumens Composed of six panels of 29 meters high by 4 meters wide. A display that is used to show the latest fashion trends through dynamic images and that aims to surprise passers-by.

The design provides Holt Renfrew with a creative platform to display the digital content on each column individually or span the entire façade. The full-screen features more than 1,5 million LED modules and features pixel size of 6 mm for a crisp and bright display.

To develop and design this digital canvas one- of-a -kind for Holt Renfrew, GridCast Media, based in Richmond Hill (Ontario – Canada), has partnered with NanoLumens, supplied by the display, and Dot2Dot, Toronto-based (Canada), provided by the Scala content management software that powers the screen.

Gridcast's vision for this project was to create an architectural environment that would fit the Yorkdale Mall environment.