Dublin Liffey Valley mall joins CBS Outdoor Ireland's dynamic advertising network

Outdoor Ireland has launched its digital advertising network in the Liffey Valley shopping center, located on the outskirts of Dublin, with the installation of 10 double-sided dPods, Following the commercial expansion strategy it is carrying out in this country.

Liffey Valley Mall, located on the outskirts of Dublin, is the one with the most cinemas in Ireland, with a total of fourteen spaces and a capacity for 3.500 people. now, The managers of this facility have decided with CBS Outdoor Launch a dynamic digital advertising network, with which this specialist in outdoor advertising adds to its proposal of commercial screens its sixth commercial establishment, with a combined average of 1,4 Millions of audience consumers in this country.

For this project, CBS Outdoor Ireland has worked together with the owners of Liffey Valley to create the new dynamic digital advertising totems, called dPods, to adapt to the architecture and environment of this shopping center.

In total, ten CBS Outdoor dPods digital systems have been installed, With dual-screen visibility distributed throughout the center, who visit a 200.000 people weekly.

Colin Leahy , general manager, CBS Outdoor Ireland, has shown its satisfaction for this new shopping center that adds to its network of digital signage: "We are very pleased to end the year with the news of the digital investment made by Liffey Valley., which places us at an important moment in our expansion of the digital network in Ireland in terms of audience reach.".