Exterion Media, cbs Outdoor's new name to lead the interactive digital advertising business

Outdoor advertising specialist CBS Outdoor International will be renamed Exterion Media from 21 January 2014, after being acquired last September by the investment fund Platinum Equity.

Under a new name and with a strategy focused on expanding its interactive digital business, CBS Outdoor International Be, from 21 January 2014, Exterion Media. This change responds to the acquisition of the company by the investment fund Platinum Equity last September.

As Antonio Alonso explained, CEO of CBS Outdoor International (in the image), "Our new brand really highlights the fact that we are now an independent company.. This means the beginning of an important stage, Not just for us, but for the world of outdoor advertising in general".

The acquisition by Platinum Equity brings "a great business perspective, which is complemented by our deep industry knowledge and operational experience and will enable CBS Outdoor to accelerate the development of our current assets and expand our digital and interactive business.", underlines Alonso.

This new stage, under the name of Exterion Media, "It will allow us to develop the business in a more aggressive way to drive organic and rapid growth., as well as promoting new intelligent acquisitions -points out this manager-. We will continue to build the business around our engaging audiences positioning., that has led us to success".

The new company name and logo is "is distinctive", easy to remember and works in all our markets". As Alonso explains, Exterion Media combines 'outside' with the concept of always being on and helping brands reach their audiences, While "Media" has been chosen to show that they are not only experts in outdoor advertising, but also in the media.

"Our new logo has been inspired by the shapes and proportions of our supports," continues Alonso.. The different components represent the audience; to our partners, clients and patrimonial partners and, Of course, to our team, symbolizing that the whole is greater than the sum of the individual parts".

Antonio Alonso's goal is "to continue helping our clients reach their audiences, as well as continuing to innovate and use new technologies with the intention of signing new agreements. As the industry evolves, We will be one of the companies that will lead this change.".

In this sense, and according to data from the marketing consultancy Warc, Expert in 'Market Intelligence', the outdoor advertising segment has been the fastest growing worldwide after the Internet, in which an increase of the 2,8% from this year to 3,7% in 2014.