HP Aurasma 2.5: augmented reality platform with cloud capabilities for nearly unlimited digital content

The new version 2.5 of the augmented reality platform Aurasma, developed by HP Autonomy, incorporates new cloud capabilities that duplicate application content without decreasing resource processing, speed or performance.

HP Autonomy, specialized in software of processing of unstructured human information of the multinational Hp, has developed Aurasma 2.5, the new version of this augmented reality platform that has now been optimized to handle high volumes of data and content in 'the cloud', due to the increasing adoption of augmented reality technology in the corporate environment, without slowing down the performance or speed of the application.

Aurasma 2.5 enables businesses to host content in 'the cloud', as images with digital information, unlimited to display automatically using existing databases and HP Autonomy Big Data analytics technology directly. This augmented reality platform currently has a network of 20.000 Partners.

As Annie Weinberger explains, responsible for HP Aurasma, "As more and more organizations use augmented reality technology to improve their interactions with customers, Aurasma needs to scale to meet this demand. The version 2.5 provides potentially unlimited scalability and, to achieve this, we have added thousands of augmented reality experiences created automatically".

As a result,, Aurasma users 2.5 "they can visually search the world around them and discover information relevant to the context in which they find themselves", Weinberger points out. This augmented reality platform incorporates digital content from thousands of logos of reference brands so that users can visually search for said content and create and publish their own augmented reality content..