Neo Advertising expands the contents of the screen of the Boqueria Market and creates the Vimeo channel

The specialist in developments of digital signage and digital retail Neo Advertising has created new content for the digital channel of the Boqueria Market in Barcelona, Project launched four years ago, and that now is also energized with the new channel on Vimeo with videos created exclusively for this emblematic market.

The Boqueria Market or Mercat de la Boqueria, one of the most representative places in the city of Barcelona, with weekly influxes of more than 300.000 people, It has new digital content on its screen, as well as with a channel in Vimeo With videos created exclusively for this center created by the specialist in digital signage Neo Advertising.

This company was responsible for the implementation of the digital screen of the Boqueria Market four years ago, with the creation of the image of the corporate channel and the programming of intelligent content that will link to the online information sources of Mercats de Barcelona, with the management and realization of advertising for the new commercial formats implemented.

The success of this digital signage project is based on the fact that through this videowall it has been possible to "transmit online content and connect people with the right tone" as they point out from the Neo Advertising blog. In fact, the screen can be seen from almost the entire floor of the market and from the Rambla itself, with a surprising aesthetic result and fully integrated in a place as dynamic as this.

This videowall, Consisting of nine 47" screens, part of the initiative of the Corporació Catalana de Ràdio i Televisió, the Institut Municipal de Mercats de Barcelona and the Associació de Comerciants de la Boqueria, and the Corporació Catalana de Mitjans Audiovisuals (CCMA), with La Parada Visual as responsible for the advertising bet.