Interactive, real-time digital donations that foster citizen solidarity

Dynamic digital communication technology and its supports have helped stimulate people's willingness to make donations for different and urgent social causes, but in a visual way, interactive and real-time, as evidenced by the NGO Misereor's 'The social swipe' campaign at Hamburg and Amsterdam airports.

Interactive mupis distributed at Hamburg and Amsterdam international airports have been the ideal digital support for the 'The social swipe' campaign for charity Misereor, where citizens have been able to make with their credit card, securely and in real time a digital and interactive donation of two euros in each action.

The idea of combining digital signage technology with that of stimulating people's willingness to make donations part of the German agency Kollam Rebbe. This creative and supportive action of ambient marketing aims to attract resources from the 40% of the population making payments through Mastercard credit cards.

Digital support for the 'The social swipe' campaign shows images of a feed bar and hands tied with a rope with the messages 'Feed' and 'Free them', respectively, with a central slot to pass the credit card and instantly transfer to Misereur a donation of two euros, while cutting a piece of bread and cutting the tie.

Every time the credit card is passed, a short, visible animation is activated for the donor, in which one hand collects the slice of bread for one family in Peru and in the other a captive child is released in the Philippines, result of the donation made by cutting the image with the card with a message of thanks.

The start-up of this two euro transfer is done with the NORTH American mobile payment provider Stripe.com. To do this, a credit card reading slot and software created specifically so that donors could use it has been integrated into interactive mupis, as a symbolic knife, transferring in turn a printed message from the monthly credit card statement

As Sascha Hanke explains, Kolle Rebbe creative director, "implementation was difficult and laborious, because the whole process: donation, animation, card reading, Secure transfer..., had to be perfectly synchronized, as it starts in a fraction of a second". The campaign has been so positive that a large number of donors have decided to make that donation monthly.

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