Cine Colombia is the first cinema chain in Latin America to have a multiplex of eight digital screens using Sony projectors with 8.8 millions of pixels, with the highest quality digital cinema projection available on the market.

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The professional division of Sony Latin America and Cine Colombia have announced the first multiplex, in this case eight screens, fully digitized with Sony 4K SXRD projectors (Silicon Crystal Reflective Display) DCI certified (Digital Cinema Initiative) in territorial Latin America.

Considered the leader in 4K technology, Sony Digital Cinema's 4K projection system has the highest quality digital cinema projection available on the market offering 8.8 millions of pixels. Most digital cinemas only have a 2K level, equivalent to approximately 2.2 millions of pixels. The image quality of a 4K projection is totally fluid and constant, compared to 2K projections, where when approaching the screen you can see the pixels that compose it.

In addition, with Sony's 4K SXRD projectors, the best 3D images are obtained thanks to the dual lens system that allows two images to be displayed to both eyes simultaneously, unlike 2K projectors that only allow you to display one image in each eye at a time.

"The quality of Harry Potter in 3D on Sony 4K projectors installed in our Unicentro Multiplex in Bogotá was simply wonderful." Said William Torres, Exhibition Manager of Cine Colombia. During the ShowEast exhibition held in Miami, FL during the week of 24 October, Sony again exhibited the Sony SRX-R320P projector.

"In SHOWEAST we celebrate having installed more than 10,000 DCI certified 4K SXRD projectors worldwide, including the first fully digital multiplex in Colombia and Latin America. We hope that film fans from all over Latin America will soon be able to enjoy the quality of the films in complexes completely digitized with Sony 4K projectors," said Pilar Bonilla., Senior Manager of the Professional Division of Sony Latin America. Exhibitors in other Latin American countries have also adopted Sony 4K SRX-R320P projectors and soon more exhibitors will be installing these projectors in their theaters..


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by • 28 Oct, 2011
• section: projection