Adidas prepared a very original action for the release of the new shirt of the Scottish national football team. The brand sports employed for this the technology of the reality augmented, that allowed to them amateur Scottish remove is a photo next to them versions virtual of their idols of the team national sheathed in the new clothing.

Taking advantage of the draw for the finals of Euro 2012, which takes place in Poland and Ukraine next summer, Adidas launched an original campaign to publicize the Scottish team shirt. And although Scotland not has remained within the phase end of the tournament European, it initiative of it brand sports has had much success, encouraging to them followers Scottish after the disappointment suffered by the Elimination of the selection.

At the Buchanan Galleries in Glasgow (Scotland) Mall placed a giant screen that was used to show what was recording a camera placed in the same place. It only that had that do them people was place is facing the camera and in the screen, thanks to the technology of reality augmented, could view is together with them players of the team Scottish showing it new t-shirt of it selection, designed by Adidas.

A good use of the reality augmented large scale to offer an experience unique to them amateur and present and a new product, a technical each time more used by them experts in marketing.

The German sports brand already did something similar last year with the launch of the new shirt of the Spanish football team, making available to the Spanish fans new elastic in virtual reality. Through an integrated profile of adidas Football Facebook application, users could print a cut of the shirt, they had to ride mode origami, and shown to the webcam allowed fans to try on the new shirt with the FIFA shield and the star that accredits the Spanish Selection as current World Champion and take a picture with her.

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By • 5 Dec, 2011
• Section: Augmented reality

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