Telefónica activates Spanish airports with a digital signage network

Madrid airports, Asturias, Bilbao, Gran Canaria and Tenerife South have opted for the digital signage service of onthespot, the content company of the Telefónica Group specialized in activation of the point of sale, that has installed a network of digital signage composed of attractive videowalls, Integrated MupiS and Displays.

Spanish airports are one of the most attractive places to transform outdoor advertising into digital, especially when digital media are integrated into the architecture of the terminals following the traveler both at the time of departure and at the time of arrival, achieving near-optimal potential impact, Not just for travelers, but for the entire airport public.

The solution implemented by Telephone covers the entire life cycle of a Dynamic Marketing project with a 360º solution: From the initial consultancy, Choice and implementation of devices, to development, production and
Comprehensive maintenance of the communication channel, thanks to a single proprietary technological platform capable of managing the operation of the service in a centralized and efficient way. In addition, OntheSpot's content creation department was also responsible for developing the self-promotional content for the "Welcome to the Future" campaign., who have served Publimedia to engage your advertisers.

Screens, strategically located by onthespot in airport terminals, have been installed and adapted appropriately in different areas taking advantage of the emission space available at each airport. Like this, the arrivals area of the Terminal 4 of Madrid Barajas Airport is surprised by a huge videowall and a smaller one in the waiting area of travelers who have just landed. The outputs have large format vertical muppis, A videowall on the escalators to access the boarding gates and integrated screens with departure information, of mandatory consultation in almost all cases, which facilitates the possibilities of impact. A route designed exclusively to cover the areas with the greatest influx of public.

T4 of Barajas
In recent months, onthespot has carried out an extension of this project in T4, Installing two new videowalls of 5×5 in the departures area, Two structures of 5 meters high with 25 monitors 46 Inch, Currently one of the most impressive digital media in our country.

Publimedia exploits advertising circuit digital signage, managing advertising and spaces for the broadcast of spots 4 Advertisers at the same time, guaranteeing all of them exclusivity in their product category. Like this, This network becomes a powerful marketing tool that allows direct communication with travelers and all the public that goes to airports, achieving significant cost savings in campaign management and providing not only a modern and attractive image to the airport environment, but also to the brands that advertise in them.

The dynamic marketing service that onthespot provides to Spanish airports is part of a wide range of solutions designed to activate the point of sale. Through our own technological platform, OntheSpot offers digital communication services and audiovisual content that allow companies to communicate effectively with their end customers at all points of relationship, improving your shopping experience and increasing profitability.

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