The German car brand Volkswagen has designed a new application for Apple devices of its Beetle model, named 'iBeetle', which can be downloaded for free on iPhone, iPad and iPod Touch, and thanks to its innovative augmented reality technique it allows to create an exact replica of the car in three dimensions, as well as being able to interact with it.

A few weeks after the arrival of the first units of the new beetle, Volkswagen comes virtually to Apple devices. The brand has designed a new application, baptized as “iBeetle”, that can be downloaded for free and that thanks to the innovative technique of augmented reality allows you to create an exact replica of the Beetle in 3D and be able to interact with it.

The application works very simply. The user must search for or draw a “I” and focus it with your device's camera, and then, the lyrics will become the new Beetle. This 3D replica and augmented reality offers total interaction, so that the user can approach from any angle, increase and decrease its size and configure it to your personal taste, changing elements such as color or type of tires. You can also discover information about its attractive equipment. In this way, “iBeetle” allows you to create your ideal Beetle and observe it in 360º.

Once the model has been defined with the desired characteristics, the user can choose the point of view that he likes the most, take a photo and share it on Facebook and Twitter social networks so that your friends and contacts can comment on it and also create your own version. The photo can also be shared via email.

This new app also provides a powerful search and location tool for dealers of the brand nationwide where you can request a test of the new model. The application can now be downloaded for free from the “App Store” from iTunes.

With the launch of the new Beetle, Volkswagen gives a twist to the design of its most iconic model. Without losing its essence or its unmistakable character, the Beetle now offers a sportier face, with more muscular lines. In addition, Volkswagen has provided this model with the latest technology developed by the brand, enhancing your performance, efficiency, safety and comfort.


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by • 7 Dec, 2011
• section: augmented reality