Screenbase and KR Media have created an original digital Christmas campaign inspiration for the French perfume Sephora store that is currently being developed in the 270 advertising screens in different railway stations in Paris.

Specialized store Sephora perfume and media agencies Screenbase and KR Media They are carrying out a campaign digital OOH 270 digital screens that is scattered by the various train stations of the French capital, as published Ooh-tv.

The key feature of this striking campaign that uses a sequence in the screens to create a scenario around the message and tell a story: "The Polar Bear Sephora leaves footprints in the snow, from one screen to another, delivering gifts to along the way ".

Sephora is the first brand that takes full advantage of DOOH dimension to narrate a visual unit relying on creating digital screens all seasons Parisian history.

The campaign started on December 7 and will develop until 13 March.

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By • 12 Dec, 2011
• Section: Digital signage

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