Telefonica On The Spot Services (onthespot) has given the 35 establishments that office supplies chain Staples Office Center is in Portugal with music and promotional locutions.

The office supplies company Staples Office Center has relied on services onthespot to activate their outlets and enrich the experience of all its customers. The company has chosen the music of onthespot to activate all its stores in Portugal, with a selection of music of different styles among which are R & B, Pop, Rock, Dance, songs in English and Portuguese to help create a warm atmosphere , relaxed and modern on site.

Además, las locuciones promocionales permitirán a Staples explotar su canal de música para informar a sus clientes de todas las promociones y ofertas comerciales. Estos servicios le permiten reforzar la comunicación con ellos, generar la atmósfera perfecta para que disfruten de un ambiente agradable, se sientan cómodos y motivados a comprar, y mejore su experiencia en cada tienda.

Gracias a un equipo experto de Music Designers (DJs profesionales, compositores, productores…), que trabaja con una base musical de más de 6 millones de canciones, y a una plataforma tecnológica propia, onthespot es capaz de ofrecer la solución musical que mejor se adapta a cada cliente. En esta ocasión, tras un proceso profesional de consultoría musical, onthespot ha creado un canal joven, casual, con ritmo, de intensidades medias-altas, en línea con la personalidad de marca de Staples y el público objetivo que visita sus tiendas.

Now more than ever companies need to seek differentiation in their sales strategies and promote a closer relationship between the brand and the consumer at the point of sale, businesses know that 96% of purchasing decisions are still made in the point of sale, and the attitude of consumer buying is influenced greatly by the experience that there are, so that the music becomes a key and effective tool.


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By • 17 Jan, 2012
• Section: Audio

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