CBS Outdoor France (CBSOF) and Cubb have announced a strategic alliance in virtue of which the specialist in large format outdoor advertising integrates Cubb range (Cyklop, Cyspace, Easylike, etc...) in its new 'Digital and interactive solutions' portfolio.

CBS Outdoor France (CBSOF) and Cubbcreator of the "media very rich", have announced a collaboration agreement exclusively in the Gallic country. Under the agreement, CBSOF will include in its catalog, starting from February 9, offers packaged as 'digital and interactive' exclusive. Tailor-made solutions adapted to the demands of the media agencies and advertisers will also be included.

This agreement with Cubb allows CBSOF, decidedly oriented towards the development and procurement of new segments, digital, interactive, and effective solutions in response to the growing demand of the market.

Cubb, specializing in digital, interactive, and mobile communications for this important strategic partnership confirms the relevance of their concepts and offers an opportunity to increase their development in France.

Candice Smadja, Director of Marketing and communication at CBSOF has commented that "this partnership allows CBS Outdoor expand its collection of complementary and innovative solutions with the offering of large format." Cubb provides its

For his part, Pascal Cubb, president and founder of Cubb, said: "Sharing the vision and values, professionalism and enthusiasm of the teams of CBS Outdoor has allowed us to build a unique and effective global supply for external communication. We are very proud of this strategic agreement ".

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By • 24 Jan, 2012
• Section: Digital signage, Dynamic advertising

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