The Association of Entrepreneurs of the Polygon P-29 of Collado Villalba, with the collaboration of the Villalbino city council and companies in the sector, has installed three large LED screens in strategic sites of the polygon that have information from companies and businesses, as well as with advertising thereof.

The P-29 Industrial Estate of Collado Villalba is being modernized using the latest technologies for this purpose. Thanks to the merchants, three large information and advertising screens have been installed at the main entrances of the P-29, intended for information for all visitors to the Polygon, both of commercial offers, municipal information, news of interest, Etc. which will serve as a guide to all visitors and to disseminate existing shops and industries. The P-29 polygon is a great nucleus of activity, with more than 1.000 enterprises, very important for the city and, in general, for the entire Sierra del Guadarrama.

The company in charge of the installation of the giant screens has been Eccis Lab, agency specialized in advertising media, that already carried out a year ago the installation of four information kiosks with touch screens in the places of more pedestrian traffic of the polygon so that users can obtain more information about where to find the desired item, how to get there, Etc., in addition to having a location map for the location of all existing companies in this commercial enclave. These totems, located in the roundabouts of access to the polygon, project advertisements of companies located in the area and institutional advertisements of general interest.

The main objective of these advertising media is the commercial promotion of the companies of the polygon, that they will be able to have a more direct communication channel and in a privileged location, through which to be able to reach consumers their offers, promotions and advantages. This performance, which is novel in the region as in the rest of Spain, is the result of the agreement signed by the Association of Entrepreneurs of the P-29 with the City of Collado Villalba.


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by • 5 jul, 2012
• section: Digital signage, Dynamic advertising