Processors Intel Core i7 high-end are being used in new Costa Coffee brand coffee machines not to prepare drinks, but to provide analysis of faces in real time as part of the strategy of the retail company to supply the customers with custom options.
Intel He has announced the deployment of new solutions for retailers designed to improve the participation of consumers and inventory management. As a result, has collaborated with Costa Coffee, the second largest coffee chain in the world, to develop an intelligent terminal that offers customers an unprecedented level of customization in viable areas for store - supermarkets, offices, etc..
Coast Express is a machine vending coffee that has touch screens with NFC (Near-Field Communication) technology for digital payments. With the Intel Audience Impression Metric Suite (Intel AIM Suite), a software for anonymous user analysis, Costa Coffee also gets to know who are using their machines and what they are buying to be able to offer the right products for each location. These machines based on Intel Core processors dual-core i7-3517UE are currently working in 2,500 stores in the United Kingdom, with plans to expand to 10,000 units worldwide in 2013.
Michelle Tinsley, directora de la Retail Solution Division de Intel, ha apuntado: “Los minoristas están afrontando una presión cada vez mayor para explotar nuevas maneras de cautivar a los consumidores online y de plataformas móviles, así como de las tiendas tradicionales, mientras reducen los costes con los inventarios. Intel está trabajando con los líderes de la industria para ofrecer soluciones tecnológicas que permitan a los minoristas brindar experiencias divertidas y memorables de sus marcas, además de nuevas maneras de garantizar que los productos que los consumidores desean estén disponibles inmediatamente”.
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