Metro de Madrid has awarded to JCDecaux outdoor advertising company exclusively static and digital advertising and spectacular advertising as well as advertising, production and issuance of content in the Metro Madrid channel and marketing promotional stands.

Metro-madrid

JCDecaux has announced that, after a process of tender public, is has awarded the contract for the exploitation of the concession advertising of the network of subway of Madrid. This 8-year contract with the suburban Madrid, worth 5.5 million euros, will include static and digital advertising and spectacular advertising, as well as the Metro Madrid channel and advertising of promotional stands within the meter.

JCDecaux marketed since 2007 the spectacular marketing of the Madrid metro, as well as conventional advertising for new lines and expansions of existing ones. It is now responsible for all commercial advertising of the suburban space. JCDecaux is present in more than 300 networks worldwide in a total of 16 countries and in Spain, as well as the Madrid metro, is the concessionaire of Barcelona and Bilbao metro networks. Metro de Barcelona combine static with spectacular marketing and stands, advertising and audiovisual advertising, called MouTV.

Jean-Charles Decaux, Chairman of the Board and JCDecaux de Co-Director General, said: "the decision to choose JCDecaux Madrid metro shows not only the quality of the new digital offering from the group, but also the relevance of its business vision. As exclusive provider for all advertising of metro solutions, we will be able to make substantial investments and create a real synergy to our commercial offer, giving a significant boost to our unit to deploy powerful and innovative solutions. The Madrid metro will become a showcase of excellence in advertising in the urban community of Madrid, thanks to the quality and diversity of advertising solutions that we are introducing. “


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By • 23 Jan, 2013
• Section: Digital signage, Dynamic advertising

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