Sony has introduced a battery of innovative audiovisual products integrated to our customers from the retail sector and education, including a series of projectors revolutionaries among which was the first model with light source laser 3LCD fair ISE 2013.

Sony projector laser

Sony He has announced the launch of its new generation of fixed WUXGA projectors with laser light source technology at ISE 2013. This revolutionary product from Sony becomes first laser projector 3LCD from the world, and with its 4000 lumens, WUXGA resolution (1920 x 1200), will be the brightest in its class and a pioneer in the sector. This new addition to the family of fixed Sony projectors inherits the design of award-winning and popular models VPL-FH31 and VPL-FH36, part of the F-series that many consider to be the best product of its kind in Europe. The chassis has been designed to optimize the flexibility and diaphanous white finish is designed to blend with the environment.

Laser projector light source allows you to forget the re-lamping thanks to its longevity and low total cost of operation. His novel 3LCD BrightEra technology allows the projector operating times of up to 20 000 hours without maintenance, according to the environment and conditions. This trait, which responds to various market research, takes on a special importance in the corporate and educational sectors where projectors are used for long periods.

Robert Meakin, product in the area of education and business at Sony Professional Solutions Europe, stressed: "this announcement says a new turn in the market. Sony pioneer technology responds to the word given to our main partners, which is the create innovative products that meet and exceed the demands of the market. Fixed projectors not only have to reproduce images of the highest quality, but it also must offer a relatively low maintenance, as well as an ecological profile. Projector with laser light source complies in all respects, since it does not contain mercury and offers an incredible brightness of 4000 lumens".

The projector uses Sony laser light source technology and incorporates lasers instead of LED lights to get optimum brightness. White light, as well as the traditional UHP light, is targeting the 3LCD engine to get incredible image quality. In this way, the brightness of the images of the laser light source projector is considerably higher; the same happens with the contrast ratio and the extraordinary stability of color.

The projector also includes a mute mode of image that allows users to quickly start the presentation once off silent mode. This feature allows the presentation seamless images with a strong representation of colors. The projector with laser light source offers excellent flexibility of installation, without inclination and practical way that greatly facilitates its use in the corporate environment and the teacher.

Retail sector

Sony has introduced a solution of affordable dynamic communication for Bravia screens that incorporates HTML5 browser technology to show content rich without having a console at ISE. The HTML5 format is very popular in the world of content creation, and its operation is based on the standardization of web pages across multiple platforms. This technology will be available in the next range of Bravia professional screens, planned for spring/summer 2013. In this way, users can create effective dynamic communication solutions without installing content creation software.

Sony ISE


Also, the Japanese firm has unveiled in Amsterdam a series of new wireless projectors for the education sector. VPL-SW536, VPL-SW526 and VPL-SX536 models designed to project images of high quality with a brightness of up to 3100 lumens. All offer a wide variety of functions and feature wireless capability via USB wireless LAN module.

Sony also exhibits its Classroom Capture solutions, bringing together the audiovisual products of Sony in an innovative way. These solutions combine products such as the Opsigate content management system, mixers of SD/HD audio/video and camera systems multifunction with screen Bravia professional and projectors for the education sector to streamline and improve the educational experience.


To the world of corporate production, Sony presents at ISE its audio/video mixer compact MCS - 8M next to the family of PTZ (pan/tilt/zoom) cameras affordable and easy to use, such as the BRC-H900. In those situations in which the camera must be placed away from the mixer, the new unit of direct production by Sony IP NXL-IP55 can leverage existing corporate networks and simplify considerably the production environment without sacrificing the quality of the broadcast signal. The NXL-IP55 also works with wireless digital audio solutions for Sony, as a set of headphones and microphone Lavalier DWZ-B70HL or the DWZ-M70 handheld microphone pack.

Adam Fry, responsible for product and volume at Sony Europe, said: "in the past 12 months, Sony have had opportunity to shape our vision of the"year of audiovisual innovations"which was announced at the ISE in 2012. We are happy that our stand contains many innovations that prove our ability to make that vision a reality. With innovations such as the projector with laser light source and dynamic communication Bravia HTML5-enabled solutions, Sony continues leading the sector to new heights and helps organizations around the world relay engaging content through visualization solutions simple and effective."

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By • 30 Jan, 2013
• Section: Digital signage, Display, Projection

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