Capture the attention of travelers with powerful messages, but subtle, has been the target of digital signage project that Hammond Communications has implemented in Lexington Blue Grass Airport.

Hammond Blue Grass Airport

Hammond Communications Group installs two video screens in airports wall Lexington Blue Grass (Kentucky-USA). These are located in the baggage claim and allow advertisers to promote their products and services to more than 525,000 people who spend every year for that area.

Each digital video device integrates six thin bezel LCD screen 46-inch widescreen 10 meters 10 feet wide. This technology enables advertisers to display their creative advertising campaigns, both short and long term, in a variety of formats, including dynamic video and still images.

Blue Grass AirportIn addition, advertisers can choose between design their messages through six screens or smaller display space, so they can display various messages. You can also rotate the messages and update as needed.

"Our solution uses advanced digital advertising software, ultra-HD video and dynamic graphics to convey powerful messages. Is a good solution for airport Blue Grass and advertising clients provides an effective way to connect with consumers, to capture the traveler's attention subtly, "said Craig Miller, vice president of Interactive Media Hammond Group in Lexington.

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By • 17 May, 2013
• Section: Cases of study, Digital signage, Display

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