Aopen solution implements its interactive marketing and digital signage OpenSign furniture store Bedshed (Australia). Best customer service and increased sales have been the profits earned by the retail company.

Aopen in Bedshed

Besdshed business in Australia needed a tool that would allow you to boost sales and bring their products to customers, which will strengthen its communication strategy multichannel marketing online and offline.

Bedshed decided to implement two of its stores a digital kiosk-based solution OpenSign AOpen. En sus pantallas interactivas, los clientes obtienen información de los productos que se comercializan y disponen de una opción donde poder crear catálogos personalizados en formato PDF de los productos que más se adaptan a sus necesidades.

El objetivo de este proyecto, según afirma Gavin Culmsee, COO de Bedshed, era “ofrecer una nueva dimensión para ir de compras. Y se obtuvo un doble beneficio. Por una parte, la nueva tecnología nos permite ofrecer un mejor servicio al cliente y, por otra, nos aporta un análisis importante de las necesidades que estos tienen. Por ejemplo, sabemos cómo muchas personas han interactuado con el kiosco, por cuánto tiempo, los productos que buscaron y las ofertas a las que han respondido”.

Digital kiosks have allowed Bedshed better know the needs of their customers and can offer a better service. "The first results obtained Bedshed reveal that customers were an average of seven minutes in front of the screen and turned out to be a good option for those customers who prefer to buy for themselves, without being approached by a salesperson."

Applications that are included in these digital kiosks, the most popular have been those that let you create custom lists of products they seek, followed by Assist Mattress feature that allows customers to browse by brand, mattress size, type, for which room will be ...

Moreover, Bedshed inicidía also found that in the purchase decision of many customers because the solution allows them to email the selected options so they can share selection. Culmsee as Gavin explains, "touch kiosks allow customers to create a personalized brochure of your favorite products and email it to your partner making the purchase decision is accelerated".

Optimal results of this project have made Beshed arises extend this project to the rest of the 30 stores it has in its national network because its flexibility allows you to tailor the information to each market and target audience.

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By • 29 May, 2013
• Section: Cases of study, Digital signage, Display

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