The German software specialist augmented reality Metaio insideAR organizes its annual event, one of the most prestigious in the world, which will concentrate the entire industry around this innovative technology.
Focused exclusively on developments and innovations around technology augmented reality (AR, augmented reality) and its applications, the event insideAR meets in its 2013 edition, to be held on 10 and 11 October at the Olympiapark in Munich (Germany) to the most leading companies and experts in this technology.
Organized by Metaispecialist software solutions with AR, is one of the biggest events in the world in this technology, which in its 2012 Edition attracted more than 600 participants from more than forty countries of the world.
Augmented reality insideAR 2013 event will cover, among other issues, the application and use of this technology in advertising, corporate brands, maps and all kinds of environments, public and private, through presentations by experts, presentations and demonstrations that the participants can try to understand the evolution of this technology, and how adapt to their respective businesses.
Chipset AR Engine
On the other hand, metai has managed to create the first chipset accelerated augmented reality of the market, called the AR Engine, in collaboration with ST-EricssonDeveloper of wireless platforms and semiconductors, will be integrated in the future mobile platforms (see attached video).
This technology partnership is based on the integration of hardware IP's augmented reality metai in mobile platforms (smarphone) next generation of ST-Ericsson to process quickly and with greater precision augmented reality applications.
This AR metai chipset allows you to insert almost any 3D and virtual content in the real world through the recognition of images, objects and complete environments, with mobile and connected devices in a smart city (or Augmented city), with up to sixty times faster than an application initialization conventional AR, according to the company.
As pointed out earlier this year at the presentation of this technological agreement Peter Meier, responsible for technological metai, "AR Engine gets with augmented reality what GPU did years ago in the gaming industry." It is a big leap in AR space, and we strongly believe that AR Engine, which works with ST-Ericsson platforms, will help get the Augmented City; an environment connected to complete that uses augmented reality, enabling the next generation of optimized mobile platforms'.
In this regard, AR Engine on these platforms aims to process most applications of reality augmented, from the recognition of QR and markers, optical tracking, calculation, 3D objects, etc. in a quality experience and continuous, with a minimum consumption of battery and operation of the mobile terminal.
AR: a bull market
Co-founder and CEO of metai, Thomas Alt, not sure, that the technology of augmented reality revolution will be in the world market, considered one of the ten best technological advances of TI current according to the consultants Gartner, and that his company wants to lead.
ALT is based not only on the success of this German company, founded in 2003 as a project with Volkswagen allowing their creators receive a scholarship and develop its first AR application to the final consumer (KPS Click & Design) in 2005, but in recent market research on this technology.
According to the estimates of Juniper Researchconsulting firm specializing in telecommunications, wireless, and mobile applications with augmented reality market move 1.5 million dollars (more than one million euros) in the year 2015, since the user interface of the future will become.
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