In them streets of Barcelona is have installed some screens touch to them citizens enjoy of the last video clip of Mika, that promotes the brand of beers San Miguel.
The name San Miguel beer brand has focused his summer campaign on music and advertising abroad. The centerpiece of all this strategy is a music video starring Mika and the used support are shelters equipped with touch screens that use digital signage to attract the attention of citizens.
In Barcelona nine screens have been installed in JCDecaux so that passersby can see the last videoclicp by Mika)Live your Life) and download the song. The soundtrack of this advertising spot can also listen through the San Miguel channel on Youtube and social networks.
This is a campaign that is been carried out by the agency specialized in Out of home Posterscope, through the Group and Aegis Media, and who wants to produce its impact both on the streets of the city and on the subway, in particular at Plaça Universitat station.
This is not the first time that this beer brand advertising uses outside to campaign, but in which music is included as protagonist element.
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