Operator Telecom Italy has opted for the YCD Multimedia digital signage platform to create a digital and interactive ecosystem for customers in your store logo on the airport Fiumicino-Leonardo da Vinci of Rome.

The project carried out by the American YCD Multimedia for the store of the telecommunications provider Telecom Italy at the international airport of Rome is a multimedia digital ecosystem composed of videowall, kiosks and interactive applications for customers enjoy.

Integrated and managed by Dooh.ITpartner of YCD Multimedia in Italy, the aim of this digital and interactive composition is improving the relationship with the customer and make your visit a more attractive and visual experience.

The store of Telecom Italy in Rome's international airport is one of settlements the operator logo, since by this installation are more than forty million people a year. In this space, designed as a digital Atrium, the customers can enjoy entertainment and content TV channel, as well as learn about promotions and messages from the company.

The customer who visits this shop is surrounded by a brand experience complete based on multiple digital large format screens, which can interact and connect through the surround sound, movement, information and visualization.

The walls of the shop, called Cubovision, has become a huge touchscreen that customer interacts from near and from afar through a system of tracking of gestures. "It's a game fun and addictive - they explain from Dooh.IT, where advances in movies and television à la carte of Telecom Italy, available shown also also in tablets, smartphones and computers".

All screens digital signage in the store can be synchronized to provide content at the same time, create Visual scenes or provide personalized customer content.

Grazia Butera, consumer BTL communication manager of Telecom Italia, said that "the main store of the company at this airport represents an innovative digital concept; It is a unique and interactive showcase that strengthens our brand image as a company at the forefront of technology. "

One aspect that stands Butera of this project is "the ability to provide interactive and spectacular customer information; with real-time updates and distribution of entertainment content, promotions, services, etc. to create a unique experience for every customer. "


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By • 3 Jul, 2013
• Section: Cases of study, Digital signage, Display, Dynamic advertising

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