A Cisco study reveals that 86 percent of those surveyed in Spain believe that the video has a significant and positive impact on the organization in terms of cost savings, improved communication, optimizing the experience for teleworkers and attraction talent.

As a new generation of young people is occupying management positions, organizations begin to take on new forms of communication and business collaboration.

This follows a comprehensive study presented by Cisco and conducted by Redshift Research consultancy, which stresses that most of these young executives will rely heavily on video communications to improve collaboration with their teams and drive innovation.

According to the Global Cisco Study on Attitudes to the Video of the Young Executives 2013, three out of five young executives (61 percent) say they will use further business solutions video communication over the next five to ten years . In Spain, this ratio increases to 67 percent (almost seven out of ten).

87 percent believe that the video has a significant and positive impact on the organization, citing various benefits as optimized for teleworkers, saving travel costs and even attract talent environment. In Spain, this figure is 86 percent.

On the other hand, 94 percent of those organizations with fewer than 400 employees valued the video as a way to break language barriers in an environment of increasingly globalized work. In Spain, 98 percent of respondents share this view.

It is noteworthy that 87 percent of respondents would choose before working for an organization that uses video because the company "is concerned about using technology to boost growth" (96 percent in Spain).

Rowan Trollope, senior vice president and chief of the Division of Technology Collaboration in Cisco, argues that "while executives today are fascinated by technology, the future will be increasingly dependent on her, and video tools not they are an exception. The next generation of managers understood that the video helps to reduce costs and increase productivity of organizations, also playing a key role in attracting the best talent. "

Impact on career

The results indicate that young managers believe that the video will impact greatly on how they communicate.

While three out of five young executives worldwide (61 percent) say they will use further business solutions video communication over the next five to ten years, this trend is even more pronounced among those who aspire to manage teams larger; Globally, 70 percent of young people seeking to lead teams with more than 51 employees believe they will use more video as your career progresses.

As the importance of video increases among young executives, what benefits perceived in the present and in the future?

Today the top three benefits cited by young managers are: ability to interpret visual indicators, ubiquitous presence without traveling, and sharing of content in real time.

Mirando al futuro, los encuestados creen que las innovaciones tecnológicas en el segmento del vídeo les permitirán tanto personalizar como optimizar la experiencia de comunicación. El 54 por ciento muestran su interés por personalizar la experiencia (por ejemplo, mediante la posibilidad de editar y compartir rápidamente un fragmento del vídeo en las redes sociales). El 21 por ciento están enormemente interesados en aquellas funcionalidades capaces de optimizar la comunicación (como por ejemplo mediante traducciones lingüísticas, la lectura de subtítulos en tiempo real o viñetas que proporcionen al instante información adicional sobre los interlocutores desde fuentes como LinkedIn o Salesforce.com).

Impact on the organization

87 percent of those surveyed globally believe that the video has a significant and positive impact on the organization. For respondents the three main benefits are cost savings on travel, improving communication and optimization experience for teleworkers.

Otros beneficios adicionales tienen que ver con la atracción del talento. Casi nueve de cada diez encuestados a escala global (el 87 por ciento) y el 96 por ciento en España afirman que la utilización del vídeo realizada por las compañías influiría sobre su decisión final a la hora de comparar ofertas de trabajo similares. Los consultados consideran que una importante apuesta por las comunicaciones por vídeo “implica que la compañía se preocupa por utilizar la tecnología para impulsar su crecimiento”.

Overall, three out of five young executives working in companies with fewer than 400 employees say face increasingly more language barriers in terms of communication as businesses globalize (almost seven out of ten in Spain)
Another advantage is that respondents include eliminating language barriers. Among those they include language barriers, 94 percent believe that video can help them overcome them (98 percent in Spain) providing partners more clues about the course of the conversation, allowing participants to understand 'visually' when partners on the other side do not understand a concept and improving ties between cultures.

future business needs

A medida que la tecnología de vídeo evoluciona, también lo hacen las necesidades del negocio. Uno de los principales factores que influyen en el futuro del uso del vídeo en opinión de los jóvenes directivos es la simplicidad y omnipresencia. Las conclusiones del estudio muestran que si el vídeo fuera tan sencillo de utilizar y tan omnipresente como otras herramientas de comunicación tradicionales (teléfono fijo/móvil, e-mail, mensajería instantánea…), la mayoría de jóvenes ejecutivos lo utilizarían bastante a menudo: globalmente, el 84 por ciento confiesa que utilizarían el vídeo al menos en una de cada cuatro comunicaciones no presenciales (93 por ciento en España), mientras el 53 por ciento de media global se apoyarían en el vídeo para más de la mitad de sus interacciones no presenciales (65 por ciento en España).

Pero también la calidad cuenta. A medida que aumenta la importancia de las comunicaciones empresariales, los jóvenes directivos toleran en menor medida la baja calidad de la tecnología de vídeo. De hecho, la mayoría de encuestados afirman que si la calidad de vídeo no es suficiente para realizar comunicaciones críticas, simplemente renunciarían a las herramientas de vídeo. Esta baja calidad de video sería aceptable en reuniones internas (para un 25 por ciento de los consultados), en ocasiones puntuales / estando de viaje (22 por ciento), contacto con proveedores (17 por ciento), contacto con clientes/posibles clientes (12 por ciento) o comunicaciones críticas (como reuniones ejecutivas; 10 por ciento).
As for the feeling of discomfort with the camera. Young people consulted are uncomfortable using video communications when your desk is disorganized, your personal appearance is not appropriate, or have to perform other tasks simultaneously, for example.


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By • 7 Aug, 2013
• Section: Business, Telepresence / videoconferencing

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