Moment Factory Creates Immersive Multimedia Environment at New Los Angeles Airport Terminal

The New Tom Bradley Terminal at Los Angeles International Airport (LAX) has the largest system of multimedia immersion and digital content in North American airport facilities made by Moment Factory.

The producer of multimedia visualization and immersion content Moment Factory It has made one of the largest and most impressive installations in this sense that any North American airport currently has., at the new Tom Bradley terminal at Los Angeles International Airport (LAX).

The objective of this visualization project was focused on improving the passenger experience in their transit through the airport., as well as the iconography of Los Angeles, with spectacular visual content about the magic of travel, sometimes interactive, that transforms the walls of the airport in several places, even with seven multimedia architectural sculptures.

Over four hours of original video content, as well as interactive creations, High-resolution and real-time 3D images and iconic sculptures shape the creation of Moment Factory, with the collaboration of Marcela Sardi, of Sardi Design, and Mike Rubin, of MRA International.

The adventure of traveling

Capturing the romanticism and magic of travel is the common thread of this iconographic project, which begins the moment passengers enter this new terminal and takes them back to the era of exotic travel, to continue along coasts and marine dives, enjoy animated vignettes of old Hollywood or the discoveries of new lands where imagination and dreams set the tone.

A project of such magnitude has required a multidisciplinary collaboration of designers and multimedia specialists. Like this, the seven iconic sculptures have been designed by Sardi Design and MRA International, in collaboration with the creators of the terminal Fentress Architects; together with the engineering company Monkeys; The system integrator Electrosonics and multimedia and interactive content producer Moment Factory.

This multidisciplinary team worked together taking into account the modern architectural elements of the terminal and its dimensions., distributed in several floors, to create content that established a balance of calm and sensitivity, Beauty and entertainment for the passenger.

More than twelve months of work, in which Moment Factory has worked with dancers, actors and even parrots to turn their studio into a virtual environment that simulated a virtual paradise; an ecosystem with images and animations that were previously made in models and 3D models on the computer to combine all the components of this great multimedia visualization.

Interactive sculptures

One of the first creations the passenger sees is a tower of time, built around the main elevators, Completely clad with screens "that come alive with everything, from a jungle full of animals to an original tribute to the silent film era", point out from Moment Factory.

The Time tower also includes an interactive surface that reacts to passenger gestures by activating customized, real-time visual effects..

The entrances of the North and South zone of the new terminal of the Los Angeles airport have the so-called Portals, composed of a dozen interactive panels as portals, eight meters high, with visual and sound effects that continuously change to reflect departing flights and the movement of passing passengers.

The content of these portals evokes mosaics, Aqueous reflexes, Etc. that suggest the transformation and movement felt on a journey, inspired by the destinations from this airport to Tokyo, Paris, Sidney,...

Another creation is a large Led videowall of about twenty-four meters welcomes passengers with animated images of greeting upon arrival in Los Angeles.

The same, the so-called Bon Boyage Wall is a farewell video wall to passengers leaving the city, with slow-motion footage of Los Angeles locations, inspired by the Jumbology series by photographer Philippe Halsman

The Story Board, a composition of more than 36 meters with LED screens, offers visual narrations of Los Angeles, of destination cities and the farthest corners of the earth. last, Destination board offers a video with data showing flight information and destination cities.

Other articles on Los Angeles Airport, Electrosonic, Fentress Architects, Moment Factory, Monkeys, MRA International, Sardi Design