The Panasonic multinational claims in a statement that will not produce more plasma screens and that this product line will be completely removed in March 2014.

Panasonic TVProducing plasma panels Panasonic It has an expiration date: March 2014, according to the official statement of the Japanese firm, at reports have emerged in recent months about the lack of profitability of this product line, now confirmed.

According to the statement of the Japanese multinational, the production of plasma display panels (plasma display panels - PDP) will end in December this year, so that this product line is completely eliminated in March 2014, with the closure panel manufacturing plasma at its plants in Japan Amagasaki P3 and P5, leaving far above the manufacturing plant Amagasaki P4.

Panasonic at IFA 2010Lack of profitability and low demand for such products towards equipment with LED and OLED technology, as well as price factor between LCD large format systems (cheaper) than plasma panels have been, according to the company, some of the arguments for this decision.

Panasonic's strategy will focus, the statement said, "to work, develop and provide attractive products that meet the customer demand and business development of displays."

Although the company introduced new plasma TV a few months ago at CES 2013 as the model Panasonic VT60, market studies show that the company only has a share of 5%, compared to nearly 45% stake they hold two Korean manufacturers.


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By • 4 Nov, 2013
• Section: Display, Business

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