GridCast Media has installed a LED screen NanoLumens, managed with Scala software, Yorkdale Mall (Canada) where the latest trends in fashion brand Holt Renfrew is.
The fashion store chain Holt Renfrew has been associated with the consultancy visual communication Gridcast Media to install one of the largest indoor screens within the Canadian retail industry.
The screen, installed in the front of the store Holt Renfrew has in Yorkdale Mall (Toronto) is a LED model NanoLumens composed of six panels of 29 meters by 4 meters wide. A display is used to show the latest fashion trends through dynamic images and which aims to surprise passers-by.
The design provides a creative platform Holt Renfrew to display digital content in each column individually or spans the entire facade. Full screen has more than 1.5 million LED modules and has a pixel size of 6 mm to provide a clear and bright display.
To develop and design this digital canvas one- of-a -kind for Holt Renfrew, GridCast Media, based in Richmond Hill (Ontario - Canada), has been associated with NanoLumens, which has provided the screen, and Dot2Dot, Based in Toronto (Canada), which has provided the content management software that powers the display Scala.
GridCast vision for this project was to create an architectural environment that adapts to the Yorkdale mall environment.
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