Ingress is an alternate reality game based on geolocation, which will be implemented in American airports JFK and Los Angeles thanks to the agreement reached between JCDecaux and Niantic.

JCDecaux in JFK airport

JCDecaux has partnered with Niantic Labs (Google) To implement the Ingress game in American airports John F. Kennedy and Los Angeles.

Ingress es un desarrollo realizado por Niantic Labs y combina Google Maps y un mundo virtual para crear una experiencia con un juego de realidad alternativa (Alternate Reality Game – ARG), basado en la geolocalización. El objeto de Ingress es animar a los jugadores a salir de sus casas para participar en un juego que se materializa en el mundo real, con personas reales y a escala mundial. La base del juego es la idea de que existe una energía misteriosa y poderosa que los jugadores tienen que combatir y vencer.

"Ingress mobile game combines real world. Our goal is to enrich with mystery and fun everyday experiences, encouraging users to look for the unexpected. JCDecaux digital devices are already part of this experience, "says John Hanke, general manager of Niantic.

More than 70 of JCDecaux digital device, located in the main airside of airports JFK and LAX, have been transformed into virtual portals that integrate with Ingress.

"Given the increasing convergence between external communication and mobile technologies, it seemed natural to us to partner with Niantic within the framework of this innovative approach social game based on geolocation", Jean-François Decaux, président and codirecteur Général of JCDecaux.

With a traffic of 113 million passengers, these two airports offer a new dimension to the players, both current and those who participate in the future.


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By • 13 Nov, 2013
• Section: Accessories, Digital signage, Display, Augmented reality

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