The developer of digital signage solutions Dzine has incorporated new techniques SmartScheduling and target advertising in their applications and dynamic digital advertising solutions, marketed by Techex.

In order to direct the commercial content at the right time and the right audience, the Belgian developer dZine, Represented in the Spanish market TechEx, Has incorporated target advertising techniques for digital advertising targeted and proactive dynamic.

The application of this technique is based on the integration of a camera on the screen that detects gender, age and number of people who are viewing a display of digital advertising dynamics using the plugin measuring audiences dZine, installed on the displayer this company.

Combined with the registration of the content, this system performs the customer statistics indicating the age and sex of people detected by the camera, along with commercial or promotional content that is currently displayed.

As noted from dZine, "this opens a new dimension measures marketing tools, linking advertisers with the demographic composition of the audience at some point in time in front of the screen."

To do facial recognition and audience measurement, which detect with high accuracy the gender and age of the audience viewing the ad at any given time are used, and the results are used to make an intelligent programming or SmartScheduling, which is a process that, based on these measurements, changes the playback of content on dISplayer dZine in real time.

Por ejemplo, en el caso de que el género masculino sea el grupo demográfico nominante, el contenido puede cambiarse a uno exclusivo para hombres. SmartScheduling permite orientar aún más los mensajes al grupo
de espectadores que esté frente a la pantalla de publicidad dinámica en un momento específico. Para mantener la privacidad, este sistema no graba a las personas y los datos de identificación no son extraídos de manera única, sino como grupo.

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By • 13 Nov, 2013
• Section: To fund, Digital signage, Display, Dynamic advertising

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