More than 6.521 people have interacted through their devices mobile in the campaign of marketing interactive made by Globalzepp for Nike, with the technology of reality augmented to the size of a building as protagonist.
The Agency's interactive and audiovisual solutions Globalzep has carried out an action of marketing interactive for Lateral Thinking and his Nike client using an application with augmented reality technology, in which users could capture on their mobile devices in emblematic buildings of the city of Madrid, how the best athletes of the year wore the new collection Techco Pack sports firm.
This initiative, carried out during a week last October, had a point of interaction to download the app, which counted with the participation of 6.521 people who lived through this experience. In addition, this action was linked to the major social networks, shared by 2.183 users.
The app, developed by Globalzepp for this campaign, allowed to them viandantes discover the new collection of clothing of Nike through their devices mobile, with which identified various buildings of the city that integrated in its structure it image of them best athletes of the year, as Rafa Nadal, wearing them garments.
Globalzepp ha realizado otras soluciones interactivas para la firma Nike, como la desarrollada en un escaparate con un Vídeo Logo, en concreto el logo AW77, en el que se proyectaba sobre una pantalla recortada un vídeo publicitario con imágenes dinámicas de la marca; así como el punto de información Holo 360º, ubicado en el interior, presentando un holograma del producto y con pantallas laterales: una de ellas táctil para que el usuario interactuara con la marca y recibir información por email o Bluetooh, y otra con un tecladocon track ball para navegar en la web de NikeID y realizar personalizaciones del producto.
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• Section: Digital signage, Display, Business, Dynamic advertising, Augmented reality