Outdoor Ireland has launched its network of digital advertising in the mall Liffey Valley, located on the outskirts of Dublin, with the installation of 10 dPods double face, following the strategy of trade expansion is carried out in this country.
The Liffey Valley Shopping Centre, located on the outskirts of Dublin, is having more cinemas in Ireland, with a total of fourteen spaces and a capacity for 3,500 people. Now, this facility managers have decided with CBS Outdoor put in place a network of dynamic digital advertising, with which this outdoor advertising specialist adds to its proposal of commercial displays its sixth commercial establishment, with an average 1.4 million audience in this country altogether.
For this project, CBS Outdoor Irlanda has worked together with the owners of Liffey Valley to create the new totem of dynamic digital advertising, called dPods, to adapt to the architecture and environment of this mall.
In total, ten digital systems dPods of CBS Outdoor, with visibility to dual screen have been installed distributed by the Centre, visiting some 200,000 people every week.
Colin Leahy, CEO of CBS Outdoor Ireland, expressed his satisfaction with this new mall that adds to its digital signage network: "We are very happy to finish the year with the news of the digital investment by Liffey Valley, which It puts us in an important expansion of our digital network in Ireland in terms of audience reach "moment.
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• Section: Cases of study, Digital signage, Display, Business, Dynamic advertising