Champions, specializing in digital communication in-store and outdoor, has developed jointly with the franchise 100 Montaditos from the Madrid town of Arganda del Rey a project of digital signage displays for LG, which has improved communication with customers and increased sales.
The project of digital signage made jointly between Adalides and 100 Montaditos aimed to improve communication with customers about products, promotions and event, as well as achieve greater impact on sales from this store located in Arganda del Rey, in the community of Madrid.
Two 42-inch signature screens have been installed for this LG, which champions is a marketing partner, in different locations in the establishment: a behind the bar and in vertical position, to show in this area of order 100 Montaditos featured promotions, and another in the room of the premises, in horizontal format so that customers display promotions and recurring events that this point of sale managers can update and edit in real time.
Both digital signage systems are controlled via web software content management Admanager, that the owner of the premises can modify the content immediately, edit texts, prices and even images and programming in different time slots, depending on the need of the moment, thanks to the templates. In addition, also view his video library and automatically display them on the screen in programming with at that time.
According to data collected by the owners of this place, the sales of products that are shown on the digital signage screens have experienced a considerable increase and customer perception has improved, identifying the change as a novel and attractive system where you can view information of interest.
As the owner of 100 Montaditos of Arganda del Rey, Jesús Ángel F G; one of the most demanded since the installation of displays products has been ice cream 100 Montaditos "which increased its sale 100% since we introduced the screens; "20% menus and other snacks which has doubled the number of orders".
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• Section: Cases of study, Digital signage, Display, Business, Dynamic advertising