For the release of the film 'The Lego Movie' and Village Roadshow OMD they made use of large format screens that APN Outdoor is located in the cities of Melbourne, Sydney and Brisbane.

The Lego Movie APN Outdoor

The media agency OMD and Australian producer Village Roadshow have made a digital billboard campaign to promote the release of the film 'The Lego Movie' which was released in Australia on April 2. To carry out this campaign, they have used the media to digital signage APN Outdoor It is located in the business district of Melbourne, in the Chapel and La Trobe Streets. In addition, the campaign has spread to the cities of Sydney and Brisbane.

APN Outdoor, advertising company that focuses on Australia and New Zealand, has worked with the media agency OMD and producer Village Roadshow to launch this campaign digital signage large formed as part of the global promotion has been done for release of the movie 'the Lego movie'.

La campaña de la película se está ejecutando a través de las dos pantallas de gran formato que APN Outdoor tiene en el distrito central de negocios de Melbourne, así como en los soportes de gran formato de cartelería digital localizados en Sydney y Brisbane. Los contenidos que se muestran en estas pantallas varía dependiendo de la zona en la que se va a visualizar, siendo personalizados para el público al que se dirige. De esta forma, se consigue alcanzar un mayor impacto.

The Lego Movie APN Outdoor

"The media digital signage APN Outdoor met many of the objectives of the campaign 'The Lego Movie', including the impact, commitment and selective messaging, and we were happy to use these assets to promote the film," explains Rob Ishag, trading manager of OMD.

Segúnel software provider Four Winds Interactive digital signage "digital signage media are more effective and create a greater impact on the audience that advertising done through traditional street furniture. The study indicates that these posters have a greater impact on business sales and brand initiatives. In fact, even taking into account the cost much higher in the digital signage space, most advertisers think that ultimately are more profitable. "

Some studies suggest that media signage and digital signage are up to six times more effective than static images.

“La ejecución de Village Roadshow en la promoción de ‘The Lego Movie’ es un ejemplo perfecto de lo que puede ofrecer el gran formato digital,” Mark Fairhurst, gerente general de Ventas de APN Outdoor. “La flexibilidad creativa que proporcionan los mensajes en una ubicación específica es una manera para que los anunciantes maximicen el impacto de una campaña y alcancen un compromiso más profundo con la audiencia”.

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By • 11 Apr, 2014
• Section: Cases of study, Digital signage, Display, Dynamic advertising

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