The platform for digital signage in the cloud of holdings has been the option chosen by Eye Airport to increase the performance of the network of screens that has distributed by the 28 airports in United Kingdom.
The largest advertising for airports in United Kingdom Eye Airports, has selected the platform for digital signage in the cloud of Holdings International to enhance its network screens that has distributed by the 28 airports such as Gatwick, Manchester Airport and London Stansted. This is an initiative that has followed the merger carried out last December, 2013, and Eye Corp UK Airport Partners.
The digital signage network that has distributed Eye Airport by United Kingdom is made up of 46, 55 and 70-inch LCD screens, as well as large format LED displays. Content, both informative and promotional, reach more than 100 million passengers a year.
The implementation of the project began in March and 13 are already airports which are working with the platform's holdings. "Holdings software has improved our reliability and analysis of CMS, increasing our confidence that the reproduction of ads complies with the demanding requirements of our customers," says Andrew Walker, chairman and CEO of Eye Airports.
According to a study conducted by Eye Airports, 98% of passengers to reach airports with time to do your shopping and are 70% are potential buyers who are open to new products and services when they are in the airport environment.
The positive mindset of consumers and their availability to capture messages from advertisers is an opportunity for companies such as Eye Airports can offer its contents. Airlines such as Virgin Airways, British Airways and easyJet leverage airports space to launch its travel offerings.
"The transit networks are good environments to foster innovative campaigns and hope to help Eye Airports, offering them the opportunity to add new creative lines for future projects," says Skip Beloff, Vice President of Sales BroadSign.
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