The Sónar festival-driven and designed to enhance the talent and the business opportunities in the digital environment, Sonar-D becomes International Conference on creativity and technology in this area, which will take place from 12 to 14 June at Fira Montjuïc (Barcelona).

Experts from around the world (technologists, entrepreneurs, artists, companies and researchers) will meet from 12 to 14 June in the Barcelona Fira Montjuïc (Barcelona) exhibition at the Congress Sonar Dto present and project initiatives and tools that will shape the future creative experiences around music, image, interactive content and platforms transmedia.

Sonar+d, which becomes an event with its own integrated at the Sonar festival, proposes an interdisciplinary and intersectoral approach directed to professionals in the creative, technological, and cultural industries sector and which pursues the interaction between them, knowledge sharing, debate, the exhibition of talent and the generation of business.

Most of the activities of sonar+d are open also to the public of the festival, contributing to the new stage of Sonar that opened last year with the change of venue at Sonar by day. This event is set in four areas: the Congress, that includes over thirty conferences, tables round and workshops; an exhibition area presenting 80 projects in the spaces of the MarketLab and Appcafe, as well as in the showcases, demos and presentations of products and SonarCinema, which is also integrated in this area; a third area, divided into scenarios intended for Live Performance, both sonar+d and the festival itself, including concerts and new media facilities; and finally, the area of networking, Meet with the Expert such as the central activity and virtual interaction tools arranged on the web.

The more than 100 participating companies include research center creative factory (IT) - as guest Lab in this edition; the Group Design Fictions, of the prestigious MIT Media Lab; Design Studio and Middle European art Universal Everything, the platform in digital art opinion trade, and the producer of video clips Canada (BCN), among others.

Within the technological projects, sonar+d exclusively presents the European premiere of 'Clouds', interactive documentary that anticipates the future of the cinema for Oculus Rift, virtual reality goggles recently acquired by Facebook, as well as the world premiere of Oval, a digital alternative to the Hang, a cult instrument whose creators Ravid Goldschmidt (ISR/ES) and Alex Posada (ES) have evolved it into a music controller that seeks to build a community of users.

In its first edition in 2013, sonar+d brought together 3,325 professional s of more than 1,600 companies from 57 countries sectors of audiovisual, interactive, music and communication and training.

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By • 21 May, 2014
• Section: Audio, Events, Training, Production

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